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"Make Small Profits" (Henry Ford II). "Yes; Small Cars Make Small Profits" (Frank Maunder). What happens, though, when business-as-usual is overtaken by the limits of sustainability? How many cars (small, large, behemoth-size) do you have to sell each year to make a profit? A Million? Ten Million? Perhaps if you price motor vehichles by the ton it would make more sense. Today, with 250,851,833 Registered Motor Vehicles already on the road in the United States (Bureau of Transportation Statistics, 2006) - How Many More Do We Need? Where Do We Put Them All? How can Drill, Baby, Drill supply enough fuel for a fleet this prodigious? How many cars can one person drive simultaneously? How much of your "Hard-Earned-Money" do you (the taxpayer) want to give to the GM-Ford-Chrysler Corporation so that it (they) can try to continue on with business-as-usual? Perhaps, one might think, this is an Unsustainable position. Perhaps, one might ask, what will the Post-Internal-Combustion-Era look like?
At least we know it won't mean a Recession (OH! MY!), because that is always imminent, but never actually arrives. (Thanks be to God and the Econometricists who measure such things).
Comfort for the afflicted.
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